The Beijing games-One last babble

Beijing closes the games in a big spectacle similar to it’s opening. I take my hat; I mean shoes off to them.

How do you say thank you in Chinese.

****claps hand and bows***

Honestly I was not very motivated to post a this evening , then I read the comments for a previous post “Carter, Frater, Bolt & Powell wins the men’s 4 by 1 relay in world record 37.10” where ESTEBAN pointed out this illustration in the Jamaica Observer today by Clovis, wickedly funny. Thanks again ESTEBAN it dun sell off.

Jamaica Observer

illustration: Jamaica Observer-Clovis

Digicel Gold Rush Promotion

I know I am late with this but nuff respect to Digicel with all their promotion during the Olympics. The people that does the marketing for Digicel are geniuses. I can recall the Monday after Usain Bolt broke the 100m world record they sent all their customers free $100 credit.

If you want to see people talk about your product just create a spontaneous frenzy. People were calling each other asking

Yu get de free credit?

Yu affi call summady fi get it

Dem say if yu dial star, numba sign…… yu wi get it.

Digicel then flew Usain Bolt’s father free to Beijing, of course they made sure the media knew about it. Digicel had already plastered their stores and associate outlets even before the games started with their Gold Rush promotion with Bolt leaning forward breaking the finish line.

We have not heard a peep out of cable and wireless who did promotions for Asafa Powell. I am sad to say I own a cable and wireless phone. Yes I am ashamed. For the 10 people who read my blog already know my rants about cable and wireless “Cable and Wireless is 99.9% evil.

For the first couple days of the games I had no internet connection, why? That’s another post trust me. Now you know why I scarcely have anything positive to say about them. I think they might be spiteful. Maybe their customers would have gotten $100 free credit if Asafa won the 100m race. Then again they would tell them that they must use it with other b-mobile customers. Just for the record I think Asafa Powell was spectacular in Beijing especially the last leg of the men’s 4 by 1 relay.

If there was an Olympic event for marketing Digicel would get a gold medal and B-mobile would get disqualified.

Digicel marketing is not just an ad on television. It’s always an event. Just look at Digicel Raising star the most watched show on local television. I was looking for their gold rush ad with Bolt on youtube but instead got this:

“This video has been removed due to terms of use violation.”

Inspirational Olympics

I think this Nike commercial is by far the best ad during the games. It is called “courage”. I find myself singing the jingle.

I got soul but I’m not a soldier.

Look at all those people who have done daring things that some of us would have given up or consider foolish. I am not Zen, Buddhist, inspirational speaker, ying and yang but this one good. Besides you don’t have to be an Olympian to relate to the message. Courage is about many things in everyday life.

This is another one that’s really good. It’s a Visa ad. The first time I heard the voice in this one I thought it sounded familiar but I wasn’t sure. I guess it was Morgan Freeman but still wasn’t sure. While the games were going on and Michael Phelps won his eight gold medals there was an updated version of this ad congratulating Mr. Phelps on his historic win.

I thought well isn’t Morgan Freeman in the hospital recovering from a car accident?. Well it turns out that it is Freeman. This one is called “Go World”. Although this is suppose to be a “go world ” much of the images are about the US. I think the general message of the ad is more powerful than this one fault. With the extreme biasness in the Olympic coverage and the much jealous tantrum a few in the media about Usain Bolt celebratory dance this ad should warm their green hearts.

While on the topic of jealousy and celebration I must say thanks to all the people who read and commented on my post “Haters take aim at Usain Bolt”. This post surprised me and got way more attention than I expected. There were many trackbacks from forums, other blogs, even the NBC website had a link referring to my post in their comments section by one of their people commenting on their site. It wasn’t just Bolt and Phelps where were breaking records. I had well of 2000 visitors in one day after that post went up. That’s a lot to me, plus the discussion was interesting. I loved it.

I saw this today on the yahoo website Beijing Olympics’by By Dan Wetzel. Here is an quote from his article that I found interesting.

WINNER – Usain Bolt

Track seemed all but dead a couple weeks ago. Then along came this flamboyant speedster out of Jamaica.

He won three gold medals and set three world records, all while electrifying fans around the globe. He wasn’t just fast; he was flashy, a personality, a 6-foot-5 game changer who simply gobbled up track with each stride.

There hadn’t been anything in track like him in years, and coming off an era of extreme doping, he couldn’t have come at a better time.

LOSER – Jacques Rogge

If you wonder why everyone calls the International Olympic Committee out of touch, consider that while most of the world was celebrating Bolt, the organization’s president decided he should use his considerable bully pulpit to rip him for supposed showboating.

Rogge is a classic stiff-collared bureaucrat. His organization has made billions off athletes such as Bolt for years, yet he has to find someone to pick on.

He’s deathly frightened of criticizing any major nation – such as China, which broke a hundred promises to him in staging these games. He wouldn’t dare mention any of the dozens of athletes from big countries whose celebrations were just as bold.

A single sprinter from a small, impoverished, powerless island nation? Sure, hammer away.

Fortunately, Bolt came back and didn’t change his act at all in winning his third gold in the 4×100 relay. Rogge will soon fade into obscurity for a while.

A who him a call impoverish and powerless? LOL –Just joking. A good read. If you want to read the entire story click here.

One last video, ok this one is about basketball. This one is called “unity” It’s a Coca Cola ad featuring Yao Ming who plays for China. He was the giant carrying the Chinese flag during the opening ceremony and LeBron James plays for the Cleveland Cavaliers. Its an animation, Anyone know what 8D is ?

The US basketball Olympic team (the redeem team) can now call themselves the dream team again after winning all their games. They trashed defending champion Spain 118-107 in the finals to take home gold.

I have seen on the internet where many websites have memorable quotes from the Olympics. It’s funny but I don’t remember hearing most of the ones I have been reading about so I decided to make my own mini list of 5 memorable Olympic quotes. Some are not word for word therefore I am paraphrasing some.

Usain Bolt, 3 time gold medalist, record holder in the 100 and 200m when asked about celebrating before crossing the finish line in the men’s 100 race.

“Come on…when you’re running, if you see you’re going to win, you’re going to celebrate. You’re going to be Olympic champion, you’re just happy.”

Dara Torres , 41 US swimmer, won 3 silvers- After an NBC reporter asked her for the one millionth time about her age and still competing in Olympic swimming she said?

“You can’t put an age limit on your dreams”

Michael Phelps- After being asked about trash talk by the French relay swim team and also some people commenting that he could not win the 8 gold medals.

“I like when people tell me I can’t do something. It just gets me fired up”

Yelena Isinbayeva, Pole vault gold medalist. When asked about naysayers who doubt she could break her own world record.

“People who talk too much they never do anything”


~ by RB on August 26, 2008.

8 Responses to “The Beijing games-One last babble”

  1. Clovis at his best!!

  2. creative talent ESTEBAN

  3. Good job covering the Olympics! Your reputation as a blogger is now officially cemented in Jamaican history (that is, when we eventually decide to acknowledge that there are indeed bloggers right ya so!)

  4. the beijing olympic games were the best ever!!


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